Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


How to enhance Pay-Per-Click Advertising?

PPCUse the following tips given by pay per click management to help with making sure your own AdWords pay-per-click work produces a good ROI.
Track Everything
Pay-per-click advertising enables you to see where every penny is certainly going, and it enables you to see how much you're spending and just how much revenue is usually coming in (through the use of conversion tracking), right down to what advertisements and keywords are usually producing the very best results.
It is very important monitor everything from the start. The biggest mistake companies make is bouncing in blind rather than diving into their information to find methods to improve the overall performance of the campaign. To become effective with PPC you have to analyze and change constantly.
Little changes as time passes make huge general improvements so when you start to work at lower CPCs by increasing your click on through rates and high quality scores right from the start it offers you with a good foundation to scale your PPC attempts.
Combine PPC With Natural Search Marketing
To make your web advertising more effective it is a good notion to combine ppc marketing with organic search engine marketing. When PPC and SEO is combined it can create a continuing business dominating the very best of Google serp's, both in the natural results along with the paid ads.
Whenever a consumer sees a brand includes a presence within both areas they're more probably to click through, as that brand is seen by them as influential and the leader. This also enables you to cover all areas, as some consumers would rather trust organic results even more (knowing that the positioning wasn't purchased) plus some tend to go through the paid serp's more. Cover just as much of the Google serp's real estate as you possibly can.
Check out the example below associated with a search performed with regard to "american show" and you may see that they will have a paid advertisement on top along, the very best listing, and the proper sidebar information - they totally dominate the serp's for their brand.
Optimize Your SQUEEZE PAGE
We assist several businesses, from small local companies to large corporations making use of their PPC marketing. Whenever we take on a fresh client under our expert pay-per-click management system we perform a total PPC audit and after optimizing the strategy we're able to fall the CPCs considerably by just improving the product quality scores.
Google's quality rating is a numeric worth between 1 and 10 that's assigned to each keyword inside the campaign. The product quality score rewards marketers that run top quality ad campaigns and immediate their traffic to related landing pages.
A basic breakdown of the product quality score could be explained as:
·Numeric value between 1 and 10 that shows the relevancy of one's keywords, ad duplicate, and the destination squeeze page. The bigger the score, the even more relevant the keyword (in accordance with Google)
You have to put a complete lot of focus on improving your quality rating for several reasons. A top quality score can lead to your advertisements being shown more often and having a lesser CPC. The following tops will help you enhance your quality score:
·It all starts together with your ad duplicate and you must make sure that it describes the merchandise or service you're advertising. This is a good practice to utilize your keyword in the advertisement copy and headline. Creating several advertisements and customizing each to utilize your focus on keywords can certainly help to improve the product quality score.
·Next you have to appearance at your squeeze page and ensure that the content relates to your ad duplicate and the merchandise or service being promoted. Write content that may engage an individual and maintain them on your own page and in addition gel well together with your ad duplicate to make a high quality score.
·Run a Search engines PageSpeed test to ensure that your squeeze page load period is suitable and there is not anything slowing your load period. A slow loading web page supplies the user with a negative experience and will bring about them leaving your squeeze page quickly.
·Dive into your Search engines Analytics and check out the bounce price. If your site includes a high bounce price then your guest isn't sticking around, and that means you will would like to improve the user experience to keep them on your squeeze page longer. The more time they stick to your page, the higher opportunity you have of transforming that guest. (see below for a good example of an awful bounce rate - this is a customer we simply did a whole PPC audit for - we discovered that their customers were landing on the website and instantly leaving)
Utilize Site Ad and Links Extensions
Using site links enable you to include many additional calls to actions in your ad duplicate. This really offers you a sensible way to test various calls to action to be able to attract an individual and obtain that click through.
As you level your PPC campaign every little improvement you help to make includes a greater impact on your current spend. Check out the example advertisements below to observe two really good types of site links used to appeal to clicks. Imagine the advertisements without those site hyperlinks and you may really observe how those additional phone calls to action supply the user with therefore many additional options to entice them. Just adding site links might help improve your click on through rate dramatically.

[Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift

Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift

Author: Sanjay Dholakia

A report out today from The Economist Intelligence Unit (EIU), sponsored by Marketo, shows just how much our world is shifting. The findings describe how marketers are taking advantage of the rapid-fire innovations in digital technology to reshape their brand’s relationship with customers. Take a look and find out for yourself what’s on the horizon.

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The Evolution of the B2B Marketer

The Evolution of the B2B Marketer

Author: Dan Lynn

The role of the B2B marketer has shifted from supporting sales to owning a substantial portion of the buyer's journey. To survive and thrive in the wake of this shift, there are four important ideas upon which marketers should focus.

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7 Simple Steps for a Solid SEO Strategy

7 Simple Steps for a Solid SEO Strategy

Author: Janet Dulsky

You don’t have to have to be a SEO wizard to make sure your website is well positioned for organic search engine traffic. Follow these seven simple ways to build a strong SEO strategy.

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Dynamic Duo: Close More Deals with Sales and Marketing Alignment

Dynamic Duo - Closing More Deals with Sales and Marketing Alignment

Author: Stacey Thornberry

I recently spoke on sales and marketing alignment at the InsideSales.com Sales Acceleration Summit in my presentation, “Close More Deals with Effective Lead Scoring.” While staffing the Marketo booth at the event, I stepped away to listen to a session with complementary content. The combination of these two sessions was powerful and created a holistic view of how sales and marketing can partner up to attract, engage, and close customers.

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3 Viral Marketing Campaigns That Are Worth the Catch

3 Viral Marketing Campaigns That Are Worth the Catch

Author: Elaine Ip

If there’s one thing I’ve learned in life, it’s that nothing comes free. The best marketers know how to create engaging campaigns that offer their audience something they want for a price that’s well worth the exchange. Let’s take a look at a few recent marketing campaigns that have gotten this down, offering valuable (or just purely entertaining) content for a small price the audience is happy to pay.

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Heat Things Up: 3 Ways to Re-engage Cold Subscribers

Heat Things Up - 3 Ways to Re-engage Cold Subscribers

Author: Bryan Hernandez

Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. Together, marketing automation and programmatic advertising can help marketers understand why disengaged subscribers may have churned and reactivate them.

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4 Reasons Why Marketing Automation Fails

Stressed business man at the office. He is casually dressed and looking distraught. He looks very uncomfortable and could also have a headache. He is has his head in his hand and looks very upset. Hi is sitting at a desk with a computer and phone. Copy space.

Author: Jamie Lewis

In my experience working with clients as a Solution Consultant, I see marketing teams do a lot of guesswork when it comes to their campaigns, hoping that their message will be heard. Let’s take a look at 4 pitfalls you need to avoid to ensure your marketing automation efforts are a resounding success.

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3 Important Elements of a Customer Case Study

3 Important Elements of a Customer Case Study

Author: Amy McCarthy

Case studies are a key asset that your organization, partners, prospects, and customers can all benefit from. Below are three key things to keep in mind as you’re developing a case study.

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5 Moneyball Tips for Marketing and Sales to Win Big with Partners

5 Moneyball Tips for Marketing and Sales to Win Big with Partners

Author: Sam Harkness

If you haven’t seen Moneyball, you should. By prioritizing on-base percentage over batting average, the Oakland A’s elevated one of the most unsexy metrics in baseball, the “walk,” and finished the season with 103 wins and 59 losses Walking more in baseball translates to partnering more in business. Follow these five Moneyball tips to win big your partners.

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How Brands Can Create Lasting Relationships on Social Media

How Brands Can Create Lasting Relationships on Social Media

Author: Lisa Marcyes

When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Read on for four ways to create lasting relationships with your followers on social media.

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NEW Pinterest Targeting Reveals (Major) #Shopping Intent | Psychographic Hot House

You may have heard the rumors, and it turns out they’re true! Pinterest targeting now packs a punch that puts them in the psychographic game! The site has recently released some major news pertaining to new targeting capabilities now (and soon to be) available in its self-serve ad platform. These new targeting features include expanded interest […]

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Passing The #SNARK Test: How To Keep Your Brand From Being An A$$

Today we’re going to pull back the curtain to examine one of our favorite internet pastimes: Snark. No, not the object of pursuit in a Lewis Carroll nonsense poem. We’re talking about internet snark, the snide and often glorious form of sarcasm that works its way into our Twitter feeds. Sometimes it’s for the better, […]

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#Zenith2016 Speakers Exposed! Q&A With Michelle Stinson Ross And Jen Jamar

This month, Duluth, Minn. will host some of the most brilliant marketing minds in the world. And we’re not just saying that. The lineup of speakers for Zenith Conference includes those who frequent the globe’s leading industry conference stages and blaze innovative international marketing trails. They’re all pretty dang smart (and word has it funny, […]

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Bike & Hike Duluth! An Insider’s Guide To Top Trails: From Easy To Oofta

Seclusion in an urban environment it’s a perfect way to describe the superb multi-use trails that Duluth, Minn. has to offer. Not only is this large amount of green space unique within an urban environment, but the variety and volatility of terrain rolling from west to east within city limits is unlike anything in the […]

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Psychographic Geekdom: Targeting The MOST Passionate Audiences | Hot House

Psychographic targeting is about PASSIONS. As our offline obsessions moved online, it created all these traces of our psychographic profile for digital marketers to build and advertise to. Sometimes a little extra digging can unearth a gold mine of digital ad targeting segments; sometimes it requires a more layered approach that mixes several different audience […]

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AC Speaking ROAD TRIP! UK, Down Under, Back In The US

Looking for motivation and marketing insight this quarter? Aimclear is geared up for a jam-packed season of conference speaking events. From England and Australia, Philadelphia to Duluth, Minn., Aimclear speakers will take the stage and deliver marketing nuggets, wisdom, tactics, tips… and (probably) nerdy humor. Yowzah! Read on to learn where you can find Aimclearians […]

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Power to the Publishers: Content Is Going Full Throttle

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Author: Elaine Ip

It seems like a not-too-distant past that content marketing started gaining traction as we started recognizing the need to communicate without selling, to build relationships with our prospects and customers, and to personalize these messages based on each unique buyer. But what changed in recent years that has made content both a marketing and company initiative? Here are a few reasons why content is continuing to gain momentum among publishers and the masses, and you should continue to invest in it as a marketer.

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Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure

driving car on the empty road, travel background

Author: Chris Gillespie

Sales is like driving a car. As you're driving, you pay attention to the road, speedometer, and mirrors for helpful feedback that keeps you on track. In sales, you also have constant feedback from the people who ignore your emails, the pitches that backfire, and the deals you don't win. And the best place to start looking for feedback is within your sales pipeline, which in many ways is the quantitative accumulation of all of your sales feedback. Check your mirrors for these three common pipeline problems and learn how to address them to get back on track.

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[Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All

Level Up - How to Overcome the Top Challenges Marketers Are Facing

Author: Lizzy Funk

Marketing as we know it is so incredibly different than it was only a few years ago. And it will continue to change as new technologies, channels, competition, and approaches enter the arena. In this blog, I'll walk you through the top three challenges that marketers are facing and give you some guidance on how to tackle them (before the next wave of change hits!).

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Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager

Marketing Careers Spotlight - So You Want To Be a Marketing Systems Manager

Author: Patrick Groover

It’s an exciting time to be a marketer, particularly because the shift towards technology-driven marketing is opening up the door to new personalities and roles within the marketing department. In this blog, I'll describe one of the key roles that is making an impact in today’s marketplace, the Marketing Systems Manager, and how to get your foot in the door.

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3 Ways to Navigate the MarTech Landscape

3 Ways to Navigate the MarTech Landscape

Author: Heidi Bullock

Earlier this week, the big MarTech conference swept through San Francisco, giving marketers and technologists a sense of new and upcoming solutions, and what technologies are truly standing the test of time. While the ever-evolving sea of MarTech solutions can be overwhelming, follow these three steps to navigate the MarTech landscape.

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Where Your Customers Go, Your Budget Should Follow

Where Your Customers Go, Your Budget Should Follow

Author: Matt Zilli

The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo to a holistic model structured around the customer lifecycle. Marketing organizations have to be nimble enough to allow for a panoply of customer experiences—sort of like those “make your own ending” storybooks where every choice reveals a new plotline, which is essentially what each buyer experiences with your brand. This involves the right strategy in place and dollars to back it up.

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How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind

How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind

Author: Gareth Goh

There is one critical component to executing a marketer’s tasks–one that can feel unintuitive to marketers: Data. But there’s a great deal of legwork that marketers can undertake by laying the foundation for a successful data integration before looping in IT or an outsourced data integrations specialist. Follow these three steps to integrate your data and achieve a marketing operations peace of mind.

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[Slide Deck] 10 Famous Marketing Quotes to Live By

10 Famous Marketing Quotes to Live By

Author: Ellen Gomes

Marketing isn't just for brands. All the big names—from movie stars to fashion designers, presidents, and singers—have been preaching the value of it for decades. Flip through this slide deck as we shine some light on 10 famous marketing quotes from iconic figures that still ring true for marketers to this day.

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Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy

5 Tips for Writing Spotless Marketing Copy

Author: Marissa Lyman

A degree in journalism, numerous media internships, and nearly two years editing the homepage for America’s most-watched cable news network inadvertently turned me into what I recently told a colleague was “The Grammar Hammer”. The fact of the matter is that typos in collateral undermine a marketer’s credibility with customers and prospects. But if you follow these steps, you can significantly reduce the number of errors in your work, leading to fame, fortune, and marketing glory.

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6 Engagement Marketing Lessons from Successful Video Bloggers

6 Engagement Marketing Lessons from Successful Vloggers

Author: Elaine Ip

If anyone has mastered the art of engaging an audience, it’s successful video bloggers, who stand out from their competition because they know how to engage their audiences. Read on for six things marketers can learn from vloggers about engagement marketing.

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9 Tips For Building Marketing-Friendly Websites

Creating a new website is a big step in the growth of your company. When done right, it can serve as a valuable marketing platform and reliable resource for your customers (current and potential). Unfortunately, all too many organizations fall short of the mark, instead creating what is only an illusion of a marketing-friendly site. […]

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Targeting Instagram Affinity Audiences From Facebook | Psychographic Hot House

When Facebook acquired Instagram, it was a match made in social sharing heaven. Beautifully curated images powered by heavy-hitting data gave marketers all the warm fuzzies. Advertising on Instagram means marketers with a creative edge and story to tell can engage with an expertly inventive and high-resolution audience. They can speak directly to the heart […]

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GIFs and Cinemagraphs in Digital Marketing: The Art of Repetition

GIFs are nothing new, really — yet the influence they hold in today’s world of social media marketing is. Having emerged in the 90s, animated GIFs have become their own visual medium and hold their own place in digital art and marketing. The repeated never-ending motion of GIFs grabs and holds viewers’ attention in ways […]

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Facebook Persona Buyer Targeting Part 2! Psychographic Hot House

Welcome to Part Two of Aimclear’s Facebook Purchase Behavior Buyer Psychographic Profiles! This week we’ll explore Facebook Purchase Behaviors: Store and Purchase Types, and Health and Beauty categories for audiences perfectly potent for big pharma and, cosmetics crosshairs, and finally intriguing gender-bending audiences.   As outlined in Part One, Facebook’s Behavior Targeting, data based on […]

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#StayTheWeekend: Duluth Fun For Kids Of All Ages (And The Kid In All Of Us)

Editor’s Note: Aimclear’s Lifestyle posts are intended to showcase the cities we love and call home: Duluth and St. Paul. Whether visiting for the legendary Zenith Marketing Conference, a workshop or a trip to one of our storied offices, we hope you’ll #staytheweekend and come to realize why we so proudly call Minnesota home.    Many of […]

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Introducing The Definitive Guide to Web Personalization

Introducing The Definitive Guide to Web Personalization

Author: Ellen Gomes

Marketers are ignoring their own best practices and offering the exact same experience to every website visitor, every time they arrive—regardless of their behavior or attributes. Magnify that by thousands, sometimes millions, of visits, and marketers are missing a huge opportunity to truly connect with their audience as individuals—which makes a real impact on their revenue. And that’s where web personalization comes in.

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[Infographic] The Marketer’s Guide to Making the Most of SXSW

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Author: Mary Kate Francis

SXSW has become a breeding ground for social media explosions, startup successes, unrestrained ideas, emerging technologies, and digital marketing break-throughs. It's a hub of discovery for marketers to unearth new insights about how to effectively engage their audience. SXSW even has a Convergence Program devoted to exploring the inter-relatedness between seemingly distinct categories—for example, Marketo’s panel on MarTech and Sports about how marketing technology is transforming the sports industry. Check out our infographic to see our top choices for not-to-miss sessions and events this year at SXSW 2016.

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How to Start Your Enterprise Marketing Journey in 4 Simple Steps

Man hiker in high Himalaya Mountains in Nepal. Trekking in summer nature

Author: Phillip Chen

For growing companies, your enterprise marketing journey begins with figuring out how to close bigger, or even the biggest, deals at large corporations. The pain point that many marketers at these growing companies face is that they are used to companies approaching them (inbound marketing) and are less familiar with outbounding, which is critical to reaching enterprise companies. It’s important not to outbound in the traditional way which can be very disruptive, but rather use an engagement marketing framework and platform to engage with your target market with the right message at the right time. While marketing to the enterprise is such a large topic that it could fill a series of books, these are some of the most basic steps to get started on your journey.

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Knowledge is Power: 5 Ways to Build Sales and Marketing Superheroes

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Author: Stacey Thornberry

If you’re of my generation, you likely spent Saturday morning watching revived 3-minute episodes of Schoolhouse Rock in between your favorite cartoons. Filled with animation, music, and education covering topics like grammar, science, economics, civics, and more. The program’s main adage—knowledge is power! You might be asking yourself, "What does this have to do with marketing?" Well, as a field marketer, I work to create strong relationships with members of our enterprise sales team. As a B2B company, we have field representatives across the globe, with field marketers aligned to each and every one. So, how do we ensure that all of these reps have everything they need to partner with us for success? You got it—knowledge! Let’s explore five ways you can help get your brand-new field reps set up for success.

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Marketing’s True North: Align Your Marketing Around Your Mission

Marketing's True North - Align Your Marketing Around Your Mission

Author: Chris Savage

Great marketing demonstrates how passionate you are about the mission you’re trying to help your customers achieve. It doesn’t matter if your company is in a “boring” field—showing heart still matters. There’s a lot of companies out there that don’t think about this stuff at all, but this is really how you differentiate yourself from the pack. Here’s how we aligned our marketing to a mission, and how you can do the same thing with your team.

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[Ebook] Scoring Big with Fan Engagement

Ebook - Scoring Big with Fan Engagement

Author: Renata Bell

Technology has empowered fans more than ever before. The internet gives them instant “information gratification”—they can access detailed stats, video replays, and breaking news 24 hours a day, with just a few clicks and scrolls. Meanwhile, social media encourages them to share and compare, while mobile devices add a “whenever and wherever” dimension to every aspect of the experience. So how can sports teams jump in on these instantaneous conversations and engage with their fans? Download this ebook to learn how you can drive better outcomes and connect with your fans (or existing customers) with an engagement marketing platform purpose-built to implement the five engagement marketing principles.

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7 Questions to Ask Before Launching a B2B Referral Program

7 Questions to Ask Before Launching a B2B Referral Program

Author: Jignesh Shah

Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. In fact, 84% of B2B businesses initiate the buying process with a referral. And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. While companies from any industry can harness the power of word-of-mouth marketing, these types of programs pose unique challenges for B2B businesses due to the complex sales processes and expensive nature of B2B products. Here are seven questions that you should ask yourself, your marketing team, and key players on your sales team as you're developing a B2B referral program to anticipate issues and avoid pitfalls.

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4 Ways You Can Scale with Your Marketing Programs

4 Ways to Scale with Your Marketing Programs

Author: Phillip Chen

For marketers at growing companies, making their programs larger and more effective is almost always on their minds. But how do you grow with your programs so that you don't get left in the dust? I started Marketo when our marketing team was relatively small, and since then we have more than doubled. In my three years at Marketo, there have been two types of marketers—the ones that have been able to grow with the company and the ones that weren’t able to punch above their original weight class who have since left or faded away. So how do you make sure that you’re growing with your company? Here are four ways to take yourself, and your marketing, to the next level.

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3 Technology Trends Powering Account-Based Marketing

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Author: Amar Doshi

There’s a lot of talk around account-based marketing in the B2B marketing realm and for good reason. ABM is an effective account-centric approach that targets high-yield accounts, and while it’s not a new concept, it's receiving renewed interest among B2B marketers due to technology trends that are digitizing the execution of ABM strategy. Before, ABM was an extremely high-cost endeavor that represented a significant drain on budget and human resources. Creating segmented marketing tracks, surfacing personalized content, and reacting to individual prospect’s behaviors was all done manually and could only be supported for a small subsection of highly strategic, tier 1 accounts. In this blog, we'll explore how three major technology trends have made ABM execution more efficient and scalable.

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Spring Forward: Jumpstart Your SMS Marketing Campaign

Spring Forward - Jumpstart Your SMS Marketing Campaign

Author: Brit Tammeorg

Businesses large or small can benefit immensely from mobile marketing. SMS marketing is one of the most personal ways to communicate with your buyers. After all, what other marketing tool do you know of that allows retailers and business owners to have virtually immediate contact with their customers? Read on for four tips to get the most out of SMS marketing for your business.

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Zero Rankings, Search + Social Mash-Ups And The Minority Report: Highlights From Portland’s 2016 SearchFest

Nestled amongst Portland’s rainy skies and bustling food carts stands the grand Sentinel hotel – the venue for SEMpdx’s SearchFest. In its 10th year(!), SearchFest is no stranger to the advances of digital marketing. They cover it all – from search to social, mobile, content and analytics. It’s no wonder that year-after-year, many flock from […]

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Automate Digital Reports: 10 Excel Formulas For Smarter, Faster Work

As it goes in this world, time is money — and when it comes to compiling and creating digital marketing reports, the saying is as true as ever. Sure, certain time sucks are unavoidable, but there are strategies and tools that can create efficiencies, ease the pain and yield powerful results. In the midst of […]

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Part 1: Facebook Buyer Persona Targeting Exploration & Combinations | Psychographic Hot House

The bad news: Too often, social marketers seeking direct sales from social find themselves with too little sales at too high a cost. A holistic marketing strategy that incorporates search, social, and display ads, along with retargeting and RLSAs throughout the buyer journey, simply annihilates this problem. The blended CPA across all channels can yield […]

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Incorporating Mobile Ad Tech into Your Marketing Strategy

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Author: Frank Passantino

Ad Tech (paid media) has been around for quite some time, but it has historically been seen, and treated, as its own category. A big shift that we've seen over the last year or so is that Ad Tech and Mar Tech are gravitating closer and closer together as a response to the demand from the market for connecting these two technologies. Looking at the combination of these two technologies and the continued migration towards a more mobile world, we start seeing opportunities for new types of paid media that help marketers create seamless, end-to-end experiences for their target audiences. This blog post will examine a new type of ad that blends these elements—Mobile Ad Tech and Mar Tech.

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AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

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Author: Mike Tomita

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google's most significant changes to the AdWords platform since it first rolled out. As a digital marketer, this may also have significant impact on your advertising strategy.

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4 Steps to Creating a Launch Plan for Your New Customers

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Author: Anne Janzer

Marketers love to launch things. In a way, we're Mission Control for the business, launching products and campaigns with precision and flare. Yet beyond all of these high profile launches, hundreds or thousands of small, everyday takeoffs pass nearly unnoticed once a deal is signed or a payment clears. We’re talking about customers. The moment a buyer becomes your customer is considered a micro-launch. But the job of marketing isn’t done once the buyer becomes a customer. Marketing creates the brand promise before the sale, so marketing should help the customer realize that promise after the sale as well. With these four steps, you can get customers on the right trajectory for long-term success.

The post 4 Steps to Creating a Launch Plan for Your New Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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