Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


How to enhance Pay-Per-Click Advertising?

PPCUse the following tips given by pay per click management to help with making sure your own AdWords pay-per-click work produces a good ROI.
Track Everything
Pay-per-click advertising enables you to see where every penny is certainly going, and it enables you to see how much you're spending and just how much revenue is usually coming in (through the use of conversion tracking), right down to what advertisements and keywords are usually producing the very best results.
It is very important monitor everything from the start. The biggest mistake companies make is bouncing in blind rather than diving into their information to find methods to improve the overall performance of the campaign. To become effective with PPC you have to analyze and change constantly.
Little changes as time passes make huge general improvements so when you start to work at lower CPCs by increasing your click on through rates and high quality scores right from the start it offers you with a good foundation to scale your PPC attempts.
Combine PPC With Natural Search Marketing
To make your web advertising more effective it is a good notion to combine ppc marketing with organic search engine marketing. When PPC and SEO is combined it can create a continuing business dominating the very best of Google serp's, both in the natural results along with the paid ads.
Whenever a consumer sees a brand includes a presence within both areas they're more probably to click through, as that brand is seen by them as influential and the leader. This also enables you to cover all areas, as some consumers would rather trust organic results even more (knowing that the positioning wasn't purchased) plus some tend to go through the paid serp's more. Cover just as much of the Google serp's real estate as you possibly can.
Check out the example below associated with a search performed with regard to "american show" and you may see that they will have a paid advertisement on top along, the very best listing, and the proper sidebar information - they totally dominate the serp's for their brand.
Optimize Your SQUEEZE PAGE
We assist several businesses, from small local companies to large corporations making use of their PPC marketing. Whenever we take on a fresh client under our expert pay-per-click management system we perform a total PPC audit and after optimizing the strategy we're able to fall the CPCs considerably by just improving the product quality scores.
Google's quality rating is a numeric worth between 1 and 10 that's assigned to each keyword inside the campaign. The product quality score rewards marketers that run top quality ad campaigns and immediate their traffic to related landing pages.
A basic breakdown of the product quality score could be explained as:
·Numeric value between 1 and 10 that shows the relevancy of one's keywords, ad duplicate, and the destination squeeze page. The bigger the score, the even more relevant the keyword (in accordance with Google)
You have to put a complete lot of focus on improving your quality rating for several reasons. A top quality score can lead to your advertisements being shown more often and having a lesser CPC. The following tops will help you enhance your quality score:
·It all starts together with your ad duplicate and you must make sure that it describes the merchandise or service you're advertising. This is a good practice to utilize your keyword in the advertisement copy and headline. Creating several advertisements and customizing each to utilize your focus on keywords can certainly help to improve the product quality score.
·Next you have to appearance at your squeeze page and ensure that the content relates to your ad duplicate and the merchandise or service being promoted. Write content that may engage an individual and maintain them on your own page and in addition gel well together with your ad duplicate to make a high quality score.
·Run a Search engines PageSpeed test to ensure that your squeeze page load period is suitable and there is not anything slowing your load period. A slow loading web page supplies the user with a negative experience and will bring about them leaving your squeeze page quickly.
·Dive into your Search engines Analytics and check out the bounce price. If your site includes a high bounce price then your guest isn't sticking around, and that means you will would like to improve the user experience to keep them on your squeeze page longer. The more time they stick to your page, the higher opportunity you have of transforming that guest. (see below for a good example of an awful bounce rate - this is a customer we simply did a whole PPC audit for - we discovered that their customers were landing on the website and instantly leaving)
Utilize Site Ad and Links Extensions
Using site links enable you to include many additional calls to actions in your ad duplicate. This really offers you a sensible way to test various calls to action to be able to attract an individual and obtain that click through.
As you level your PPC campaign every little improvement you help to make includes a greater impact on your current spend. Check out the example advertisements below to observe two really good types of site links used to appeal to clicks. Imagine the advertisements without those site hyperlinks and you may really observe how those additional phone calls to action supply the user with therefore many additional options to entice them. Just adding site links might help improve your click on through rate dramatically.

Five Things You Should Know About Marketing to Millennials

iStock_000062408098_Small

Author: Marissa Lyman

I have a confession. Up until a few months ago, I didn’t realize I was a millennial. This diagnosis was recently brought to light during a presentation by Jamie Gutfreud, Global Chief Marketing Officer of Wunderman. She gave an incredible presentation with insights into the differences between Baby Boomers, Generation X, Generation Y (i.e. millennials), and—scariest of all —Generation Z, which were eye-opening. But I am going to cover five things you need to know about marketing to millennials.

The post Five Things You Should Know About Marketing to Millennials appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Happy 10th Birthday, Marketo!

Marketo Celebrates 10 Years

Author: Sanjay Dholakia

Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional. There have been dozens of important milestones in Marketo’s quest to help brands market better, but we […]

The post Happy 10th Birthday, Marketo! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter

iStock_000007604637_Small

Author: Chris Gillespie

Have you ever photocopied a piece of paper so many times that the copies faded and became hard to read? This is called a transcription error, and it alsohappens in sales when you repeat your pitch over and over again until small details get lost, the delivery gets muddied, and your pitch loses its edge and effectiveness. Once a quarter, it's important to reset your habits to make sure that you're not falling victim to this process.

The post Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Evolve Your Prospect Management in a Predictive World

iStock_000073094101_Large

Author: Sean Zinsmeister

As the predictive sales and marketing landscape has flourished, old school definitions of prospect management are quickly losing their relevancy. Today, you can pinpoint the best net new prospects with unprecedented precision using predictive solutions. These are three primary ways that smart marketers can reinvent their approach.

The post How to Evolve Your Prospect Management in a Predictive World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

4 Marketing Lessons from YouTube Giants

iStock_000060890136_Full

Author: Raymond Coppinger

Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? New York filmmaker Casey Neistat created it with his friends, and its 2 minutes 41 seconds are pure perfection. Through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. Both Casey and Gary are unique innovators who have built and are continuing to build great businesses. Let's see what marketing lessons we can learn from these master storytellers.

The post 4 Marketing Lessons from YouTube Giants appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Strategies for Maximizing Email Deliverability

mailman

Author: Mike Madden

Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. To maximize your email deliverability, you need to be knowledgeable of these three deliverability tactics.

The post 3 Strategies for Maximizing Email Deliverability appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Break Through on Email with Easy-to-Use KPIs

iStock_000071350619_Small

Author: Jamie Lewis

While it may seem like there is a new marketing channel available almost every day, email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. When choosing KPIs that help measure your business goals, these are the three categories of data you will analyze when it comes to optimizing your email marketing channel.

The post Break Through on Email with Easy-to-Use KPIs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 Tools to Manage Your Freelance Content Team

iStock_000066362305_Small

Author: Kylie Ora Lobell

Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. If you own a small to medium-sized business, you may not have the budget to take on a staff of full-time writers, photographers, videographers, graphic designers, or developers. This is where freelance employees come into play. With freelancers, you can save money on operational costs since you don’t need to provide benefits or workspace. Plus, you can pick and choose whom you want on your content creation team from a pool of freelancers around the world. However, if you’re going to be integrating a number of different freelancers into your company, these are five platforms that you can utilize to ensure that your content marketing campaigns stay organized and drive results.

The post 5 Tools to Manage Your Freelance Content Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Beyond Views and Downloads: Use More Advanced Content Analytics

Print

Author: Mike Telem

Marketers often talk about the “value of content marketing” and rightfully praise its ability to bring in new business opportunities, but can’t actually measure its exact impact. But how can you identify specific high-performing content assets and their contribution to lead generation and nurturing? Recent advances in marketing technology have made it easier to trace leads back to specific content assets. In this blog, I'll walk you through on approach on how to understand the performance of specific content assets and demonstrate the value of your ongoing content marketing efforts.

The post Beyond Views and Downloads: Use More Advanced Content Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts

iStock_000078449553_Small

Author: Patrick Groover

Learning to program campaign flows may not be in everyone’s wheelhouse, and most businesses do not have the money to bring on a full team of specialists to manage an automation platform. And while flowcharts are great for planning, they break down in their application within multi-channel marketing because buyer journeys are not linear. I’d like to shine some light on a different way of thinking about campaign management that can dramatically improve the amount of time your team spends setting up campaigns vs. executing and improving results.

The post Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Social Marketing Cluster Facts: Twitter Celebs Get A Break And Google Glass Social Pages Disappear

On Friday, we dive into the week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Top-dog Twitter users get a break from ads, Facebook boosts publishers’ organic reach with Organic Audience Optimization and rumors swirl around the life or death of Google Glass. Want more? Watch […]

Continue Reading

AimClear Q1 Speaking Agenda: Across The Pond And Back Again — From San Jose To Munich

From Cornell University to California, Oregon and Munich, Germany, AimClear is prepping for a season of artful marketing articulation. There isn’t just one theme this speaking season. It’s a holistic agenda of all-things-marketing — from social media to display, search and back around to content. This season’s speaking sessions offer a smorgasbord of delightful marketing […]

Continue Reading

Social Marketing Cluster Facts: Nielsen Gets With It and Instagram Gets Serious About Business

On Friday, we dive into the week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? WhatsApp and Instagram shift business models to bring in some coin, Nielsen starts incorporating social activity into ratings, and Facebook launches “Sports Stadium.” TOUCHDOWN! Want more? Watch SMCF. Turn it […]

Continue Reading

Hive Power Unleashed! Start Your Social Business Buzzing

Disclaimer: AimClear is part owner of Buzz Frenzy Small businesses are starting to realize the value of psychographic Facebook targeting to reach tight local audiences using huge data — yet for many, the time and resources it takes to truly create highly-targeted audiences that resonate with their product and brand can be overwhelming. Buzz Frenzy […]

Continue Reading

Exclude ‘Free’ Loving Facebook Parasites Using Negative Targeting | Aimclear Psychographic Hot House

Smart search marketers know. Don’t buy “Free” keywords, unless your conversion is free. Paid social marketers recognize no-freebies filtering is easily available using Facebook Exclusion Interest targeting. This Psychographic Targeting Hot House illustrates how to ban pesky freeloaders from the targeting mix. Copy seed targeting, offered as scraping text below. Paste scraped text into Facebook Ads for […]

Continue Reading

#SEO For Sale?! Exposing Google Loopholes In Light Of @FTC Native Guidelines

Native content is all the rage, with many online publications launching advertorial programs to capitalize financially.  “Native” means paid content, from social posts and ads to full-on articles, which exist between, and blended in, with editorial content. Native Advertising & Publishers There are several areas of concern for publishers selling native advertising.  First, Google has well […]

Continue Reading

Relationship Persona Targeting for Valentine’s Grand SLAMS | Psychographic Hot House

Striking out on relationship targeting? Minor league marketers identifying those who are coupled, engaged, married, and divorced/widowed can end up whiffing. Relationship targeting became a whole new ball game when Facebook entered the picture laden with parent, financial, relationship duration and, of course, interest layers (and so much more). Power-hitting marketers can now acutely identify […]

Continue Reading

Consumers Weigh in on the Efficacy of Inbound Marketing

iStock_000057787500_Small

Author: Andrea Lehr

Consumers don’t want interruptions, and the ability to block ads has fundamentally changed the consumer/brand relationship. Instead of overly promotional content that has little to no value to them, consumers are looking for brands that offer valuable content–something that ignites a conversation. And this is the key difference between inbound and outbound marketing. More and more brands are embracing this new role as a content creator because it drives inbound traffic and increases their authority, but arguably the biggest benefit to inbound is that it typically generates a higher return on investment than outbound. At Fractl, we looked into how this works with our latest research with Moz, “Inbound vs. Outbound: Consumer Perspectives on Marketing Effectiveness.” In this blog, I'll walk you through two major insights from our study to consider when planning your next outreach strategy, and how you can implement them in an effective content marketing campaign.

The post Consumers Weigh in on the Efficacy of Inbound Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The Fans Awaken: What Star Wars Can Teach Marketers

iStock_000055741260_Full

Author: Mike Tomita

Since the news first broke about Disney’s acquisition of Lucasfilm in 2012, there has been lots of speculation around whether Disney will be able to carry on the Star Wars legacy. Our questions were answered as Disney closed out the year by releasing Star Wars: The Force Awakens globally, and since then, it has been breaking box office records from left to right. In a recent interview with Charlie Rose, George Lucas shared that, while it wasn’t what he wanted, Disney wanted to make something for the fans—a retro movie. And they did just that. From my perspective, these are some of the key elements that Disney incorporated for the fans that contributed to the success of the new Star Wars movie, and can help you build your brand.

The post The Fans Awaken: What Star Wars Can Teach Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 Psychology Tips for Salespeople That Would Have Made Freud Buy

Screen Shot 2016-01-07 at 9.16.27 AM

Author: Chris Gillespie

It's no secret that people make a purchase based on their feelings. Haven't you heard the saying that retail therapy is cheaper than a psychiatrist? While the path to purchase may start with an unmet need, your customers will only purchase when they feel that they're making a good decision. That's right, people don’t buy the best solution, they buy the one they feel the best about. You can draft the most logical argument on earth and still lose a deal. It's no wonder then that a primer on basic psychology can supercharge your sales. These are the five most important psychology principles for you to know.

The post 5 Psychology Tips for Salespeople That Would Have Made Freud Buy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 Lead Generation Lessons You Learned in Kindergarten

iStock_000024596802_Small

Author: Cori Pearce

Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape. Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs. Chances are, with all the lead-gen pressures we face, it might be tempting to push best practices aside–which is why it’s important to review some elementary teachings that you’ve most likely forgotten along the way. Take a look at these five lessons from kindergarten that you should apply to your lead generation efforts.

The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing

iStock_000024973790_Small

Author: Elaine Ip

Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across social media. Twitter’s CEO Jack Dorsey acknowledged these rumors with a long tweet of his own, about how people have already been getting around the character limit by screenshotting text. He ends his post by stating that if they do decide to move forward, they’ll tell developers in advance, so they can prepare accordingly. But it’s not just the developers who will need to prepare, it’s marketers. Although Twitter's limited character count can be frustrating at times, its virtual watercooler format offers a quick and easy way to blast short tidbits of information. Let’s take a look at four ways Twitter’s character limit has helped marketers.

The post Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How Abraham Lincoln Can Help You Build A Better Team

iStock_000000826454_Small

Author: Chris Gillespie

They say that those who do not study history are doomed to repeat it. How many wheels can your team afford to reinvent? Sometimes, it’s okay to stand on the shoulders of giants, especially when it comes to dealing with people. Gems of wisdom that have survived the test of several centuries are certainly okay in my book, so join me in a rapid-fire history lesson on how Abraham Lincoln can help us build better teams.

The post How Abraham Lincoln Can Help You Build A Better Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

6 Words That Might Expire in 2016

iStock_000005628265_Small

Author: Ellen Gomes

Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that help you (as the reader) understand context—emotion, time and place. For marketers, words are our most powerful tool (followed closely by visuals). However, they can have a shelf life with an uncertain expiration date. Let’s take a look at some of the jargon, marketing-focused and otherwise, that marketers would like to retire in 2016 and why.

The post 6 Words That Might Expire in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 AdWords Hacks to Ramp Up Your Display Ads

iStock_000052944090_Large

Author: Johnathan Dane

Have you ever been so good at something that that everyone looked at you jealously while binging on Ben & Jerry’s? In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. Tricks that you can implement today.

The post 5 AdWords Hacks to Ramp Up Your Display Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Young boy in a business suit with telescope. Small child wearing a full suit and holding a telescope. He is holding the telescope up to his eye. Business forecasting, innovation, leadership and planning concept. Shot outdoors with trees and grass in the background

Author: Mike Stocker

It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition. Two developments that have really grown are the increased usage of 1st party data and predictive marketing solutions. This blog will explore how paid media acquisition benefits from predictive marketing solutions and 1st party data, through the perspectives of leaders at predictive marketing technology companies.

The post How Paid Media Performance Improves with Predictive Marketing and 1st Party Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Social Marketing Cluster Facts: Facebook’s Messenger Enters The Commerce Ring & Twitter Users Brace For Heartache

  On Friday, we dive into the week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Facebook gives developers the nod to create interactive chat bots in Messenger, YouTube rolls out interactive virtual reality stories (woah) and Twitter indicates they MIGHT change character limit from […]

Continue Reading

Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump

NEW YORK CITY - SEPTEMBER 3 2015: Republican candidate for president Donald Trump announced he had signed a pledge not to run as an independent candidate should he fail to win the party's nomination in 2016.

Author: Kristi Eide

Donald Trump has taken the world by storm with his crazy tactics and outrageous charades as he makes his bid for Republican presidential candidate. And make no mistake about it, everyone is watching. Love him or hate him, when he speaks, people listen. How does Trump do it? How does his voice consistently rise above the chatter of his competitors? Is it because he has a stronger platform, a better campaign, or a greater presence than others? No, none of these are necessarily true. But what he does have is an unconventional marketing strategy that is working, dare I say, flawlessly. Perhaps we should stop criticizing “The Donald” for a few moments and, instead, learn a few lessons from him on how to to make our marketing great again.

The post Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How Marketing WON’T Change This Year & Our 2016 Futurist Round-up!

The business community coalesces annually to predict hot marketing trends for the year at hand. Some futurists even report results for their LAST year’s forecast, offering great credibility. True, each New Year brings TONS of change to the marketing industry. That said, most hot-mess-marketing-trends are associated with evolving channels and distribution models. Marketing and PR […]

Continue Reading

Social Marketing Cluster Facts: Snapchat Narrows In On Facebook Video Views & Periscope Live Streams On Twitter

On Friday, we dive into the week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Snapchat takes on Facebook for advertising revenue, Pinterest personalizes email and Twitter live streams Periscope on your timeline. Oh, and Twitter’s vice president of messaging products says you won’t need […]

Continue Reading

How to Fix the 6 Biggest Website Blunders That Are Costing You Leads

iStock_000000353168_Small

Author: Alex Bashinsky

While the saying goes that you shouldn’t judge a book by its cover, the hard reality is that most of the time people do. This is especially true when it comes to your website. So how do you determine whether your website putting your business in the best light? Let’s look at six of the biggest website mistakes that are costing you leads and how you can fix them.

The post How to Fix the 6 Biggest Website Blunders That Are Costing You Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Is South Park Onto Something? A Look At Sponsored Content in the Media

NEW YORK CITY - MAY 11: Times Square with tourists on May 11, 2013. Iconified as "The Crossroads of the World" it's the brightly illuminated hub of the Broadway Theater District.

Author: Mike Tomita

As a marketer, a recent storyline in South Park that revolves around the fear of advertising grabbed my attention. In several scenes, the characters in the show have an almost impossible time accomplishing anything online because they are constantly being distracted by “sponsored content,” which sidetracks them from their initial intentions. While this battle of attention is raging, one of the kids, Jimmy, discovers that there's people in the world who aren’t really people at all…they’re ads! While it’s a frightening look into a world gone horribly wrong, this new world of mixing advertising with entertainment in all forms isn't so off base.

The post Is South Park Onto Something? A Look At Sponsored Content in the Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads

iStock_000067909109_Full

Author: Raymond Coppinger

Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. The PPC corner of that landscape has changed with it, and marketers today have a much greater set of capabilities when running PPC compared to the early 2000s. Yet through all this change, the keyword auction remains at the heart of PPC, billions of which take place every month. Across all my experiences with PPC activity as a B2B marketer, answering these two key questions has served as a foundation for delivering real growth and return from PPC.

The post 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Email Marketing Must-Haves to Tackle the Evolving Inbox

iStock_000050677014_Full

Author: Mike Madden

Gmail and other internet service providers are making it tougher to get your emails delivered. With smarter spam filtering algorithms and features like Gmail’s category tabs, the only emails that make it to the primary inbox now are the ones that are from senders who's emails are opened and clicked on regularly. This means that the world of email marketing needs to shift its attention towards better engagement and the modern marketer needs to be freshly equipped with relevant, innovative email marketing strategies. Integrate these three necessities into your email campaigns to get your emails delivered and clicked on.

The post 3 Email Marketing Must-Haves to Tackle the Evolving Inbox appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Marketo Data Tells Us: Which Industry Has the Best Email Performance?

HiRes (1)

Author: Johnny Cheng

After posting my earlier blog around email performance, in which I revealed which type of email performs the best, I received a ton of requests to break it down by industry so marketers could compare the performance of their email campaigns to those of their peers. The time for that has now come and the wait is over! Here’s the email performance for the three types of campaigns across all industries, and the key takeaways we learned.

The post Marketo Data Tells Us: Which Industry Has the Best Email Performance? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

It’s Show Time! 6 Sales Demo Tips from Stage Performers

iStock_000062979233_Small

Author: Chris Gillespie

Sales demos are like shows, with salespeople as the main cast. Some are interesting, some are boring, and some blow you away and leave you hanging on the edge of your seat. Haven't seen too many of the latter? Neither have I, but those that I have seen are all super effective at delivering an engaging and memorable performance. Your prospects give you sixty minutes of their precious time in hopes that you can offer them something valuable—so deliver on it. Take cues from stage performers, whose careers depend on engaging their audience, and cater to your prospects' experience in these six ways.

The post It’s Show Time! 6 Sales Demo Tips from Stage Performers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Social Marketing Cluster Facts: OR Super Merry aimClear Festivus

On Friday, we dive into the week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Well… we are celebrating with a little story shenanigans. So let’s dive in.   Hello and welcome to a Super Merry aimClear Festivus. I’m Al. Today we’re going to be reading […]

Continue Reading

The Brand Resolution That You Can’t Skip

3ZHG0XOIT6

Author: Ellen Gomes

It’s a new year, which means it's time to get started on making your resolutions a reality (both personally and professionally). If you’ve set personal goals already (like seeing the inside of 24 Hour Fitness more than once a week), but you’re looking for a professional goal that will make a tangible impact on your brand and organization, you’ve come to the right place. This resolution is vital to businesses that communicate with its customers, which is essentially any and every business: create and maintain a consistent brand voice. This blog is here to help you make this an actionable resolution by sharing the importance of a consistent brand voice and some tips and tricks on to create and maintain it.

The post The Brand Resolution That You Can’t Skip appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime

iStock_000076464005_Full

Author: Matt Zilli

Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. Nurturing new customer relationships is a crucial element of marketing, and budgets need to start accounting for this. Now marketers are turning their attention to investing in the customer lifetime value (CLV): acquiring new buyers, growing their lifetime value, and converting them into advocates. And thanks to advances in technology, marketers can listen and respond to customers at every stage of their journey, keeping them engaged and helping accelerate them toward purchase decisions.

The post The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels

iStock_000050747460_Full

Author: Vyoma Kapur

Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now every channel needs to play an important role in your overall digital marketing strategy. Marketers need to engage consumers at the right place and the right time, and your messages need to be seen wherever the consumers are (essentially, everywhere, all the time). So how can we make sure we’re budgeting correctly and optimizing each channel?

The post [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

6 Strategies to Immunize Yourself from the Sales “Rejection-Flu”

Image of sick businessman sneezing while anxious female looking at him in office

Author: Chris Gillespie

As the weather gets colder, the days get shorter—one other sure sign of the changing season is the flu. Offices are awash with red noses and kleenex tissues, and sales teams are catching the "rejection-flu" as they wrap up the sales year. If you’re a salesperson, this is the time for you to brush up on your preventative measures and keep your immune system healthy, happy, and fighting back. Build up your rejection-flu immunity with these six suggestions.

The post 6 Strategies to Immunize Yourself from the Sales “Rejection-Flu” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

4 Cyber Week Observations That Will Make You A Better Marketer

iStock_000070318529_Small

Author: Ellen Gomes

This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving. I know that I’m not the only one who noticed that the deep discounts, door-busters, and online flash sales started earlier than ever this year. And while I love a good deal, I was curious about what this meant for the institution of Cyber Week. Now that the dust has settled, I’ve pulled together a few key observations that can make an impact on your planning and programs for next year.

The post 4 Cyber Week Observations That Will Make You A Better Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding

iStock_000077598633_Small

Author: Crystal Vaughan

Many see communities as a ‘nice-to-have’ and not as critical to the organization as sales and marketing, but the reality is that a customer community is your most direct line to customers and has the power to build your brand with your most powerful advocates. 2016 is the age of the customer, as the market moves at a speed not yet seen before, driven by customers’ demanding expectations for personalization in their journey. Businesses will need to realign and reorient their strategy specifically around the customer or risk losing out on molding a valuable channel as customers form communities of their own.

The post To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling

Portrait of executives having healthy discussion in office

Author: Chris Gillespie

To do a good job in marketing or sales, you need to be good at telling stories. Some people may know this instinctively because it’s how they first learn their own product–through hearing other marketers and salespeople tell and re-tell good stories about their products or customers. But somewhere along the way this lesson gets lost. This can happen when people know too much and so they get in their own way with bad habits like feature-selling. But good storytelling engages your customers and can make your messages far more memorable and thus far more effective. Your story needs to have the critical elements that allow the audience to relate: characters, plot, conflict, and resolution.

The post Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Use Quizzes to Ramp Up Your Lead Database

iStock_000020546314_Large

Author: Josh Haynam

Because so much of our lives as marketers depend on the amount of fresh leads coming in, it’s important to have a variety of tactics for reaching people. Those fun quizzes that pop up on your social media feed from time to time are actually a great lead generation tool. Quizzes are a powerful tool when harnessed correctly and used to drive real leads that turn into actual revenue. Discover how you can create engaging quizzes and use them for lead generation.

The post How to Use Quizzes to Ramp Up Your Lead Database appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

War machine with red eyes against isolated white background

Author: Elaine Ip

It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. Twitter recently removed the count API, which means that content and social media marketers alike can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof. But was this ever really a good measure to begin with? Perhaps this is a good change, one that forces us to think outside the box and work with more than what’s handed to us. In this blog I’ll walk you through a couple ways you can adapt to this change.

The post Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Create Evergreen Event Themes, Without the Christmas Trees

iStock_000064507413

Author: Michael Powers

As the end of the year approaches, it’s a time for all of us to reflect. Reflect on everything that’s happened in the past year, the final projects that we’re about to wrap up, and what creative themed campaigns we’ll whip up for the new year. Unfortunately, event marketers do not have the luxury of hitching onto popular holidays to build out their programs for the year. Instead,they must create themes to build their programs around, while still tying in their company’s key messaging and brand guidelines.

The post How to Create Evergreen Event Themes, Without the Christmas Trees appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

iStock_000078062365_Full

Author: Sarah Quinn

While content marketing can generate more leads, only 30% of marketers consider themselves to be effective. So what's the missing link? The problem may be in your promotion strategy. Promoting your content is the only way that your audience is going to see it. Gearing up for the new year, let's take a look at these 10 tactics to start considering in your content promotion.

The post New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

More Articles ...