Instagram Rolls Out Hands-Free Video Feature & YouTube Pairs Brands with Creators for Episodic Magic | Social Marketing Cluster Facts
Author: Johnathan Dane
Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers to prove ROI. Enjoy this gifographic from Marketo and Klientboost to learn how to start strengthening your PPC campaigns today.
The post The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. That being said, while it is possible to take many paths to achieve your objectives, some configurations present a healthier approach than others. Here are three ways you can get the most of your marketing automation platform for a healthy, sustainable strategy.
The post A 3-Point Health Check for Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Rory Van Nest
It’s the end of the year and giving is at an all-time high. While this makes it one of my favorite times of the year, I’m also inspired and challenged to continue giving throughout the year. I’m sure that many of you will also include giving back in your resolutions for the new year, so I’ve put together three easy ways that you can extend your giving, stay true to your resolutions, and spread goodwill all year long.
The post 3 Ways to Give Back Throughout the Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Vyoma Kapur
Throughout this season, you've probably seen, heard, and experienced thousands of holiday campaigns and messages designed to influence specific actions (whether you realized it or not). As we have always maintained, holiday marketing isn't just limited to the retail and travel industries, and it's not just reserved for winter holidays. Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them.
The post 6 Holiday Campaigns That Drive the Customer Journey appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Tanya Chu
If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Here are four ways that lead scoring can make you a smarter marketer.
The post 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Zach French
Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? I didn't have to look far to find ways to apply the analytical and strategic thinking I learned in law school. In this blog, I’ll explain how you can apply the IRAC method to your presentations and conversations to scale your sales process:
The post How to Leverage an Analytical Legal Strategy to Close More Deals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Janet Dulsky
2016 was a crazy year in a lot of ways. One big learning I took away from the year is to market what your brand is, not what it isn’t. We're the caretakers of our company brand, and we make choices every day about how to tell our brand story. While there is certainly a time and place for competitive comparison, on a day-to-day basis, here are three reasons you want to talk about what your company is, not what it isn’t.
The post The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Steve Lucas
It’s time for my annual prediction blog where I get to prognosticate a little about where I see technology going in the new year! First, a brief reflection back on 2016. On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. For everything else that happened in 2016, I think it's best summarized as the "year where all our collective analytics and predictive prowess failed us,” at least in the U.S. when it comes to predicting little things like presidential elections. That said, we benefit greatly from analytics, computational insight, predictive models, and all the like in many ways, especially when predictability stands to provide a benefit or convenience for us. Which leads me to 2017.
The post 2017: 2 Predictions with 0 Risk and 1 Idea for 7% More Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Elaine Ip
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights.However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. To make things easier, I've compiled a Cliff Notes version of our top performing blogs for 2016.
The post Our Top 10 Blogs of 2016 at a Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Madden
“Don’t you just love when all of your images get blocked by ISPs?”–said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead. In this blog, I'll walk through how to set up ALT tags for your emails in just a few steps.
The post The Email Marketing Superhero: ALT Tag appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Stefan Bhagwandin
With increased competition among mobile apps across the board, marketers can’t depend on installs and ratings to push them to the top. It can be hard to acquire users purely by virtue of being the biggest and the best in the category, so app publishers have turned to retention instead. Here are four facts that you need to know about mobile marketing to kick-start your retention efforts.
The post 4 Secrets of Mobile Retention appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Heidi Bullock
Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Here are four key themes that we see taking center stage in the upcoming year.
The post 2017 Marketing Predictions [Slide Deck] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Tomita
As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. If you’re worried you might have missed something major this year, we have you covered. Read on for 10 trends that propelled the biggest changes in digital marketing this year.
The post 10 Trends That Defined Digital Marketing in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jeff Kupietzky
When it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers' expectations and needs. That’s where dynamic email comes in. Dynamic email delivers open-time personalization for every subscriber, with elements that update and refresh every time the email is opened. Here are seven dynamic, personalized elements you can incorporate into your emails to kick your campaigns up a notch.
The post 7 Ways to Bring Your Emails Back to Life with Dynamic Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ernesto Castillo
Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. In this blog, I’ll share three key areas in which sales uses marketing automation for success.
The post Marketing Automation for Sales Development: An Essential for Revenue Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jessica Minasian
There comes a time in everyone's career when they're ready to take it to the next level. However, getting where you want to go professionally has become increasingly more challenging. Understanding when and where to self-promote can be your biggest advantage to encourage your team and leaders to see you as a valuable member. Here are three ways you can use self-promotion effectively.
The post Self-Promotion: 3 Ways to Do It Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Anastasia Pavlova
Last week, I attended #FlipMyFunnel conference in Atlanta. It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Here's a summary of key takeaways from the sessions that I attended.
The post 6 Account-Based Marketing Insights from #FlipMyFunnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jessica Menden and Tim Wolfe
Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. When we talk to marketers from most universities, the common theme amongst them is all too consistent: students have high expectations, but universities have limited budgets. With the right marketing automation platform, marketers from all industries can engage their audience across channels and throughout the entire lifecycle.
The post Leveraging Big Brand Without a Big Budget in Higher Education and Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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