Author: Jeff Day
In today’s frenetic, go-go-go B2B sales environment, it can be hard to ensure that your sales team is having the right—or optimal—conversations with their prospects in order to deliver value and drive deals forward. The biggest blocker, unfortunately, is a seemingly easy, but in reality complex, problem to solve: equipping sales with the right content based on their unique prospects and specific selling situation. Consider these five tips to ensure your content creation and distribution efforts drive measurable, bottom-line results.
The post 5 Best Practices for Improving Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
Have you taken a close look at your direct mail lately? You may have noticed a pleasant surprise: offers and newsletters that you're actually interested in. Coupled with a sophisticated marketing automation platform, direct mail may be a differentiating channel for your go-to-market strategy. Here are three ways to use direct mail in your cross-channel marketing campaigns.
The post 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Elaine Ip
Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. Depending on your objectives, visualizations can be an effective way to conceptualize your content. Find out which method may work best to captivate your audience.
The post Journey Through the World of Visual Content [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Stacey Thornberry
As a field marketer, there will be many times when you might get thrown off guard by situations beyond your control–but there are also ways that you can best deal with them and come out on top. In this blog, I'll share my three golden rules for surviving challenging circumstances, along with real-world examples from my own (and my colleagues') experiences.
The post In the Field: How to Keep Calm Under Pressure and Come Out on Top appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Nate Dame
Lead generation strategies are evolving to meet new expectations, but the one element still missing from most play books may be the one that could make the most dramatic improvement: SEO. Read on to learn how you can use SEO to improve your lead generation strategies.
The post How to Leverage SEO for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association's (DMA) annual event. If you're headed to LA for three days of immersive content, check out this list of can't-miss sessions and presentations.
The post What To Do & See at DMA’s 2016 &THEN appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Tomita
If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you. Social media marketing allows you to get to know your company’s target accounts and the prospects within them in a unique way and get relevant, personalized content in front of them at just the right time. While your current social media marketing strategy may be performing well, transitioning to ABM requires you to refocus your efforts to more effectively attract and engage your target accounts.
The post How to Pivot Your Social Media Strategy to Support Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Benji Lamb
Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It is, however, wholly unique. Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. have not been able to establish themselves in the region. Here are some key features that marketers should know about the Chinese digital landscape, as well as some useful, practical advice on how to market in that region.
The post Navigating the Digital Marketing Landscape in China appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mary Kate Francis
Trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice. As someone who recently switched from an events-specific role to a broad-based demand generation role, I know this firsthand, and I'm going to share a few tips and tricks I've learned along the way throughout my transition!
The post Back to Basics: Tips and Tricks for Demand Generation Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ashika Balani
I’ve got 99 apps and I only need ONE! There are over two million apps out there and nearly 70% of total usage comes from the top 200 apps. Every app is vying to be in that top 200. So the big question is, how can they get there? While I’m no app developer, I've seen an app or two (or 99) in my day, and I'll share some important lessons I learned from three very successful apps.
The post 3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Aimclear Takes Top Honors at 2016 US Search Awards: Best Large Integrated Agency, Young Search Professional & Best Use of PR in a Search Campaign
Author: Tanya Chu
What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. In this blog, I'll walk you through three steps to becoming a data-driven marketer to go from data to insights.
The post 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Chris Gillespie
Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it? Sun Tzu talks about outmaneuvering competitors and strategizing for success, and his wisdom is just as useful to salespeople today as it was to generals then. Here lies the strictures of Sun Tzu, translated for the modern salesmen and saleswomen.
The post The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
Content is how you can offer value to your larger audiences and your targeted audiences, and value is what will break through in today's noisy marketplace. Let's take a look at a few ways you can create scalable, personal, and relevant content to support your ABM strategy and engage your target audiences.
The post How to Create Content for Your ABM Strategy [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Elaine Ip
As San Francisco emerges from its summertime fog into crisp fall days, it’s also getting ready for hundreds of thousands people to descend on it for Dreamforce—a week full of fresh insights, entertainment, and tourism. Whether you have a full-pass to the conference or not, there are plenty of things to do and see. Here are some of the top sessions, parties, and sights you can take in while you’re at Dreamforce.
The post Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Marissa Lyman
Stateside, it’s election season, and this week viewers were treated to the first presidential debate between candidates Donald Trump and Hillary Clinton. Naturally, brands from every industry were watching–and responding–to capitalize on #debatenight issues and antics. Here are some of the best examples of brands who jumped into the conversation.
The post 5 Brands That Won the U.S. Presidential Debate appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Alexandra Nation
When I graduated, it was the tail end of what is now known as The Great Recession. In these unfavorable circumstances, I had to find work and support myself–or hang my head in shame and move back home. At the time, my network was small–primarily family, friends, professors, and classmates. Since then, I’ve been blessed with meeting wonderful people across the world and have observed some consistent patterns and habits across well-connected people. If you’re looking to expand your network and build genuine, meaningful relationships, read on for four things that well-connected people do.
The post The 4 Things That All Well-Connected People Do appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
While the number of channels for communicating with our target audiences continue to increase, so do our opportunities to capture their attention. At the same time, it's important to be able to automate these interactions at scale, without drowning in all of the potential channels for communication. Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels.
The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Peter Bell
Sometimes, it can be hard to know where you stand with your content marketing. In some cases, you may need to create more content to drive growth, but in other cases, the volume of content may not be the issue; rather, it’s the quality or promotion that needs to be addressed. There's no one-size-fits-all answer to the question of more or less content. However, the following questions will help you understand what your answer should be.
The post Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Madden
Within only a few seconds, your visitors will decide whether or not you’ve created a landing page that is interesting, relevant, and enticing enough to divulge their most precious information. Although there is no perfect recipe for whipping up the perfect landing page, there are definitely a few design techniques that help produce aesthetically pleasing, high converting pages. Let’s dive right in!
The post 3 Simple Ways to Increase Your Landing Page Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Joel York
Marketing doesn't live in isolation. Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans...unless you have a disaster survival plan. Let's take a look at five common marketing management disasters and how you can prevent them using concrete survival tips.
The post 5 Tips for Surviving B2B Marketing Management Disasters appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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