Author: Stacey Thornberry
When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. To strengthen marketing and sales relationships so both teams can more effectively and efficiently work together to drive revenue, we consistently need to squash any negative myths in the universe that exist. Here are five sales and marketing alignment myths that you should stop believing right now.
The post 5 Myths About Sales and Marketing Alignment Debunked appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Sapir Segal
Every company that engages in social media marketing needs to uphold a strong and credible reputation while looking for ways to continuously improve it. Controversial posts, account hacks, and inadvertent mistakes are all examples of threats that could harm your brand's reputation. Luckily for marketers, many of these troubling factors are avoidable or correctable. Here are three common mistakes that plague social media marketers and the best ways to avoid them.
The post How to Protect Your Company’s Reputation on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
As influencer marketing becomes more commonplace amongst marketers, its evolution is something that marketers looking to innovate must track, understand, and keep up with. The latest report, Influencer 2.0: The Future of Influencer Marketing, from TopRank Marketing, Traackr, and Altimeter Group reveals the ways that influencer marketing is evolving, possibly into a field called influencer relations. Here are the four top takeaways.
The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Madden
We’ve all been there before. Some call it writer’s block, others might call it having an ‘off’ day. How can a marketer expect to be creative all the time? Athletes have bad days, so why can’t we? The truth is that we are inundated by thousands of marketing messages every single day and it’s up to us, the marketers, to draw inspiration from our peers. When I’m having a ‘stuff my face with cake instead of write marketing emails’ kind of day, these are my usual sources of marketing inspiration.
The post 5 Ways to Find Marketing Inspiration in Your Daily Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Elaine Ip
Once an out-of-reach technology, virtual reality is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. Marketers, from both B2B and B2C brands, stand to make huge gains with VR campaigns. Check out this gifographic to discover how you can leverage VR in your marketing.
The post Virtual Reality Is Now a Marketing Reality [Gifographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Lisa Marcyes
Just like in baking, a marketing strategy includes several components that require expert measurement and precise mixing to produce the results you’re looking for. To that end, I thought it would be fun to pull together four Valentine's Day marketing recipes to contribute to your overall marketing success! And for those who delight in a sweet treat at the end of the day, I’ve also included four of my favorite recipes I hope you’ll enjoy.
The post 4 Delicious Recipes to Sweeten up Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: David Svigel
It's up to marketing to create and guide the conversation throughout the customer lifecycle. Thankfully, you can prepare for this by leveraging tools that sell value, rather than features, to increase lead quality and sales velocity. In this blog, I'll explain how you can use value selling tools in conjunction with your marketing platform to enhance the buyer’s journey and ultimately grow your revenue.
The post 4 Value Selling Tools to Move Leads Down the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Chris Gillespie
So you have a new sales job. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. But once you create your new Outlook signature and open a fresh spreadsheet, people begin joking "When’s that first deal coming in?" It’s then that you realize the pressure is most certifiably on. Having been through this many times myself, I'll share my top 11 tips for ramping quickly in a new sales role.
The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Vyoma Kapur
Marketing to a new vertical is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Let’s look at five key steps to penetrate a new industry.
The post 5 Steps to Market to a New Vertical appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mary Kate Francis
Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business. Here are five steps for running a smooth webinar, from conception to measurement.
The post How to Run a Successful Webinar from Beginning to End appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Run Predictive & Branding Social Campaigns When Search CPC is TOO DAMN HIGH | Psychographic Targeting Hot House
Author: Ellen Gomes
Social media is probably one of the most instantaneous ways that you can represent your brand—from voice, to promise, to personality—but let's get real, with that capability comes a ton of responsibility. Social media, like many roles that manage customer- and public-facing properties, can sometimes get input and scrutiny from across the organization. This blog will look at three essentials of a social media dream team, from the team members you may want to hire to processes you should put in place.
The post How to Build a Social Media Dream Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Chris Gillespie
There are nearly 17 million Google search results for “marketing and sales alignment”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague. But this one is different. Today, I’ll share how marketers can achieve alignment by simply enabling sales to close more deals. Here are four assets you can create to enable sales to close more deals.
The post 4 Secret Weapons for Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Travis Kaufman
As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. One method that continues to pique interest is intent data. In this blog, I'll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor.
The post How to Leverage Intent Data to Drive More Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Steve Lucas
You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed. As a marketer, there are dozens of ways to reach your customer, but the trick is finding out how, when, and why they want to be engaged. Now, a thoughtful, personal, seamless, experience is what customers crave.
The post Welcome to Marketing In The Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Rick Siegfried
As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have. Here are three steps to getting your customer marketing campaigns up and running.
The post 3 Steps to Reduce Churn and Increase Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Adrienne Whitten
As our CMO, Chandar Pattabhiram says: “The future of marketing relies on our ability to engage with people in a personal and authentic way.” But, the question is–how exactly are marketers doing this today? So, we asked them, and we are proud to offer you the first of what will be an annual survey to give you marketing benchmarks from some of the best marketers in the world. Download the report to learn about marketing organizations, technology, strategy, channels, metrics, and more.
The post Where Are You on the Marketing Maturity Curve? [Report] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Andrea Lehr
Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. However, there are some who choose to stir the pot because they know something others might not fully understand yet. Controversy attracts attention because it triggers an emotional response, which is essential in generating massive engagement. In this post, I’ll introduce three ways you can approach controversial content and how to determine which one is right for your brand.
The post 3 Ways to Make Controversial Content Work for Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Joe Paone and Vyoma Kapur
Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). But how do you ensure your strategy is headed in the right direction? Whether you’re an early adopter of ABM or just venturing into it, there are many mistakes that you could be making that will limit the effectiveness of your strategy. Let’s jump right in and take a look at three big mistakes account-based marketers make and how to avoid them.
The post 3 Account-Based Marketing Mistakes You Can’t Afford to Make appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Randy Frisch
They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. You get hit with a blow when you least expect it and need to dash to an opening that presents itself. Your team counts on your strategies to win the game and you take the blame for losses. With Super Bowl 51 just around the corner, I decided to have some fun and draw some parallels between football and marketing. Feel free to drop yourself into the quarterback slot here and see if you can relate.
The post 4 Ways Demand Generation Marketing Is Like Football appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
Today, marketing revolves heavily around influencing the consideration stage. However, your ability to be top-of-mind all throughout the buyer's journey can be the difference between making or losing a sale. In this blog, I'll cover five features of a sophisticated engagement platform that allow you to differentiate your brand and keep it top-of-mind, while properly supporting the downstream conversion of purchases.
The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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