Author: Heidi Bullock
A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint. The event was packed full with new frameworks—this year, there were 30+ new models—that covered product marketing, sales, content measurement, and just about everything else you can think of.
Here's a recap of some of the most talked about topics and key takeaways.
The post The Serious Takeaways from Sirius Decisions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jessica Minasian
Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. We prepared for everything we needed, but nothing could have prepared us for the fact that anything can happen on the road. Unforeseen incidents and mistakes happen in marketing as well, no matter how much you prepare. Here are three ways, written from the road, that you can craft an apology email to redeem yourself after sending the wrong email.
The post Get Back on the Road After Sending the Wrong Email appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Polly Alluf
Mobile is growing at a significant pace as more and more of your buyers are using their mobile device to access information. While you can certainly put some of your previous experience in targeting, testing, and personalization to use, apps behave differently than other mediums, so you need to shift your digital marketing strategy to tackle them. Here are three things to keep in mind on your journey towards app personalization.
The post 3 Steps to Mobile App Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Krysia Hepatica
You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy. Robin Dunbar, a British anthropologist, discovered by accident that for humans, the magic number is 150 people. Luckily, Dunbar's Number can be beaten with help from the right marketing technology. Here are three key MarTech tools that can help you beat Dunbar's Number and stay meaningfully connected with all of your prospects and customers:
The post How to Beat Dunbar’s Number with MarTech appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Vyoma Kapur
As the academic year wraps up and graduation caps are flung high into the air, it's easy to celebrate the accomplishment of students, teachers, and the organizations that educate them. But it's harder to take a step back and recognize that higher education institutions face challenges similar to those of marketers in other industries. Here are three trends shaping today’s world, specifically in higher education, and how you can address them with marketing automation.
The post 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Hally Pinaud
If you work for a high tech company, you might be a fan of the HBO show Silicon Valley. The jokes are spot-on in this moment when it seems like everyone’s trying to live up to the old Facebook motto: “Move fast and break things.” While each high-growth company’s secret sauce varies, one big factor is learning from those successes. Companies that succeed can measure what causes the growth, forecast accurately, and project forward to make decisions accordingly. So why is best of breed marketing automation core to growth? Consider how marketing automation enables the following five things for a high-growth company to fuel their success.
The post [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Charm Bianchini
Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco, which brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let's take a look at three ways you can drive digital transformation across your organization.
The post CMO Spotlight: 3 Trends That Will Drive Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Heidi Bullock
Does it feel like every day you see a new article on marketing metrics? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today it's pipeline, yesterday it was MQLs, and last week it was customer acquisition cost (CAC). Here are a five things I've learned over the years about marketing metrics, and while they may not be the trendiest, they still hold true to this day.
The post If Marketing Metrics Are Driving You Crazy, Read This appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Lisa Marcyes
Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. 55% of B2B buyers do their research by using social networks, and 78% of people say that their buying decisions are influenced by a company's social media posts. Whether you're ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Let’s take a look at how you can engage with your buyers on social media throughout the customer journey.
The post Guide Your Buyers Through the Customer Journey with Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Andrea Lechner-Becker
When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. You can barely even classify it as a gamble—it’s just stupid. Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. It's a smart investment that's well worth its weight in gold, but to really reap the full benefits of it, you need to understand how to manage the inputs behind-the-scenes. So, steer clear of wild marketing gambles and let these insights help you start turning more prospects into loyal customers.
The post Why You Can’t Afford to Gamble with Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Social Exclusion Targeting! How to Map Negative Search #PPC Keywords to Social Psychographics | Hot House
Author: Chris Gillespie
Salespeople need to be selling with more ego, not less. Ego is not about having a big personality or being pushy; ego is a person’s sense of self-esteem. You act far more kindly when you feel that you have value, and you're also more attuned to what others want. It makes you listen and engage in a way that's respectful and productive, and if you disagree, you do it politely. Learn what difference is between a salesperson with a low and high ego, and how you can boost your ego.
The post Salespeople Need More Ego, Not Less appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Russell Banzon
With lofty goals, every sales rep needs to utilize all the tools he or she has at their disposal to get to that closed won deal. While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done right, it is one of the most effective and unused channels for sales teams. In this blog, I'll cover five strategies to use LinkedIn to drive significant revenue for your company.
The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Vyoma Kapur
Connecting online and offline experiences is not a new endeavor; many marketers understand the need for it. To influence the entire customer journey, it’s important to look at customer experience as a whole across channels, not in silos. In fact, 40% of online searches make a purchase after being influenced by an offline channel. Here are three steps to bridge the gap between online and offline marketing.
The post 3 Steps to Bridge the Gap Between Online and Offline Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Renata Bell
While a healthy customer base indicates that there is a clear need for your product or service, failing to build on your knowledge of these existing customers and capitalize on cross-sell opportunities can stunt your revenue growth. Successful brands are the ones who look past acquisition and focus on increasing the customer lifetime value by retaining their customers and continuing to sell to them. Read on for three critical factors to effectively cross-sell to your customers:
The post Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Alexandra Nation
Right now, there's a floodlight shining on women in the workplace, with topics ranging from gender dynamics in meetings to balancing professional and personal lives and career advancement. In this blog, I'm going to cover five reasons why there has never been a better time to be a woman in tech, and I want you to use this optimistic perspective to help you and your peers optimize your lives to reach your full potential.
The post Why Now Is the Time for Women in Tech appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mary Kate Francis
Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. A gypsy might steal your train ticket to Florence, tear it up, and throw it in the trash–still bitter. Or a friend of yours at the party might have had one too many drinks and decide to rip off your toilet seat. If you’ve ever experienced anything similar, then you have an idea of the sort of adaptability and resourcefulness that event marketers need. Here are four tips to help you best prepare, react, and adapt to the fires that may arise at events.
The post How to Keep Your Cool and Put Out Fires at Events appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Renata Bell
It's amazing how we've gone from the from the transactional nature of shopping on the web to demanding a personalized experience. When you think about where we are in digital marketing today, there's no excuse to not offer your buyers personalized recommendations and conversations. Here are 3 easy ways that you can get personal with your buyers.
The post 3 Easy Tactics to Get Personal with Your Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Nate Dame
Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO? SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. Here are three reasons why B2B marketers need to get serious about SEO.
The post SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Joanna Alter
Buyers have grown wary of branded content due to its sheer ubiquity, and therefore easily tune it out. What they do respond to, however, is authentic content from your most valuable asset—your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use it to grow your business.
The post 3 Ways to Grow Your Business With User-Generated Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Charm Bianchini
Last week at the 11th annual SiriusDecisions Summit, a key session stood out and created a lot of buzz among the crowd: Marketing Automation: What the Future Holds. Let’s take a look at SiriusDecisions’ seven predictions for the future of marketing automation. And no need to wait for these to come true; I’ve included tips on how you can start implementing them today!
The post 7 Marketing Automation Predictions: A SiriusDecisions Roundup appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Madden
You know that one friend that can sleep anywhere? On a cramped airplane, in the car, on a stool, on the floor, or even standing up? Once they knock out, it seems almost possible to wake them up. If I had to bet, it’s likely that there are some email subscribers in your database that are out cold just like your sleepy friend. Luckily, you can use reactivation campaigns to wake them up and get them to re-engage with you—ultimately improving your ROI.
The post [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Alexandra Nation
Ah, my first software demo–I remember it like it was yesterday. Somewhere out there is a shell-shocked prospect wondering why on earth they even took my call. Four years and hundreds of product demos later, I am a laser-focused Solutions Consultant. To help you bring your product to life and make it look easy, here are my top 10 secrets to delivering an amazing demo.
The post 10 Secrets to Delivering a Great Product Demo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Elaine Ip
Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes...the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO Sanjay Dholakia and an inspiring line-up of innovative marketers. Check out the top takeaways from today's keynote.
The post Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
The energy and excitement is palpable at the Marketo Marketing Nation Summit. Marketers from across the globe are in Las Vegas, Nevada to join the brain power of 5,300 marketers and peers. Read on for some of the key takeaways from today.
The post Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Randy Frisch
Content can help your sales team build relationships, handle objections, target key accounts, and expedite the sales cycle. So, why is it that 90% of content goes unused by sales? The answer is simple: They can’t find it. Read on to learn how you can arm your sales team for success.
The post The Problem With Sales Enablement (and How to Fix It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
Throughout The Marketing Nation Summit, we've not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. Our coverage of the event wouldn't be complete without sharing some of the sessions that offered interesting insights and unique perspectives over the last couple days. Let's take a look at four sessions that had an impact on us and our audience.
The post Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jeffrey Hirsch
Even in the face of smarter programmatic advertising algorithms and massive databases storing information on industries, businesses, consumers, and everything in between, ads still aren’t resonating with your audience–their use of ad blockers is clear evidence that something needs to change. Better ad performance calls for, quite simply, better ad creation and this is where personalization comes into play. Publishers and advertisers can take programmatic advertising a step further with personalization.
The post Personalization Makes Programmatic Advertising a Win-Win appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jessica Minasian
Sometimes, you might be leading a meeting and quickly realize that things aren't going your way. In sports psychology, there is a term for this: a shift in momentum. Here are three ways you can use positive momentum to own a meeting and switch momentum in your favor.
The post 3 Ways to Own a Meeting and Swing Momentum in Your Favor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Janet Dulsky
With the emergence of new technologies, marketers now have to be able to look at data, understand it, and use it to make decisions about our marketing campaigns. Having had the opportunity to work with lots of these techy types over the years, I’ve developed my own personal list of do's and don’ts for working with them.
The post Do’s and Don’ts of Working with Technical Teammates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. With web personalization, you can deliver on these high expectations. Check out our infographic: One Size Does Not Fit All- Why Creating a Personal Online Experience for Your Visitors Is Critical.
The post [Infographic] Why Creating A Personal Online Experience Is Critical appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Vyoma Kapur
Summer may be a slow season for some marketers, but it doesn’t have to be. Let’s take a look at some prime summer marketing opportunities and how you can make the most of them.
The post [Ebook] Get Your Marketing Ready for the Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Sarah Quinn
Video marketing is a strategy that's dominating the internet right now, with 61% of businesses currently using video as a marketing tool. And yet, marketers are still struggling to quantify and measure the ROI of it. In this blog, I'll break down how marketers can make their video more measurable in each stage of the customer lifecycle (which I define as: Attract, Engage, Convert, and Delight).
The post 4 Ways to Make Your Video Content More Measurable appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
As marketers, it's no longer enough to be building the best communication; it's vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries. In this blog, I'll cover two trends that are driving this demand and how a strong marketing automation platform can help you meet it.
The post Why Marketing Automation is the Key to Sharing Strategic Insights with Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Lisa Marcyes
Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed all throughout the conference.
The post 3 Key Takeaways from Social Media Marketing World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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